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Burger King
Challenge: Use fresh language to let people know that Burger King’s menu is 100% real - free of preservatives, colours, and flavours from artificial sources - keeping BK’s confident and no-wallflower-nature tone of voice.
Insight: It can be hard to decifer fact from fiction.
Proposition: Real food tastes better.
Solution: Unbelievable Stuff.
Burger King: Work
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